The Dan Patrick Show: National Broadcast Studio Murals & Live Event Activations
Multi-Year Creative Partnership • Television Set Design • Live Event Murals
Event Overview
ARCY partnered with The Dan Patrick Show, one of the most influential daily sports broadcasts in the United States, to create large-scale, immersive mural installations inside the show’s live television headquarters, known as the “Man Cave” or “Field House” studio.
The collaboration began with a complete transformation of the studio interior into a custom-built visual environment designed specifically for on-air broadcast, live audiences, and digital distribution. Over multiple years, the partnership expanded to include studio updates, limited-edition merchandise design, and live mural activations during Super Bowl week in Miami.
This was not a one-off installation, but an ongoing creative relationship built on trust, adaptability, and proven on-air impact.
Location & Audience Exposure
The primary studio murals are featured daily during The Dan Patrick Show, which airs live nationwide from 9am–12pm EST and reaches millions of viewers across television, streaming platforms, and social media.
The artwork functions as a permanent visual backdrop for interviews, segments, and celebrity appearances, becoming part of the show’s recognizable identity. Guests who experienced the murals firsthand include elite athletes, Hall of Famers, and major entertainment figures, with the work appearing organically across televised broadcasts, YouTube features, Facebook videos, and press coverage.
During Super Bowl week in Miami, ARCY was invited on location to create five live portrait murals over five consecutive days, each unveiled live on-air the following morning to a national audience as part of the show’s daily Super Bowl coverage.
Live Activation & Media Visibility
At Super Bowl LIV in Miami, ARCY painted live on-site throughout the week while The Dan Patrick Show broadcast from the city as part of the official Super Bowl media ecosystem.
Each morning, a completed mural was physically brought onto the set and unveiled live during broadcast, creating a daily reveal moment seen by viewers nationwide and witnessed in person by celebrity guests attending the show.
One of the most notable moments included a surprise live unveiling of a portrait mural of Pro Football Hall of Famer Michael Irvin, presented to him personally on set following the broadcast.
In addition to live activations, ARCY designed limited-edition apparel for The Dan Patrick Show online store, extending the collaboration into merchandise and fan-facing retail.
Brand Impact
This partnership demonstrates ARCY’s ability to operate at the highest level of broadcast production, delivering artwork that performs under the demands of live television, tight timelines, and national visibility.
Key outcomes include:
A full-scale studio transformation completed during overnight production windows
Ongoing mural updates responding to real-time sports moments and cultural relevance
Multi-year trust resulting in repeat commissions and evolving creative scope
National broadcast exposure during daily programming and Super Bowl week coverage
Integration of fine art, live performance, and merchandise design into a single brand ecosystem
The Dan Patrick Show collaboration stands as a defining example of how large-scale art can elevate a brand’s environment, amplify storytelling, and create unforgettable moments for both live and broadcast audiences.
