Super Bowl Week Live Murals
with The Dan Patrick Show

Live Broadcast Art • Daily On-Air Unveilings • Miami

Colorful street art mural depicting a football player wearing a helmet, with abstract splashes of blue, orange, and beige in the background. DAN MARINO ARCY LIVE EVENT MURALS THE DAN PATRICK SHOW MIAMI FLORIDA SUPER BOWL WEEK

Why Super Bowl Week

During Super Bowl Week in Miami, The Dan Patrick Show broadcasts live daily from the host city, featuring extended programming, live audiences, and a rotating lineup of high-profile guests from across sports and entertainment.

ARCY was invited to take part in this coverage by creating original murals live on site throughout the week, with each completed artwork unveiled the following morning during the national broadcast.

Colorful mural of a young man's face with digital-style pink, blue, and purple splashes and graffiti tags. DWAYNE WADE ARCY LIVE EVENT MURALS THE DAN PATRICK SHOW MIAMI FLORIDA SUPER BOWL WEEK

The Live Activation

Over the course of Super Bowl Week, ARCY created five large-scale portrait murals on location in Miami. Each mural was completed overnight and physically brought onto the broadcast set the following morning, where it was revealed live on air in front of a studio audience and millions of viewers nationwide.

Graffiti-style mural of a serious-looking elderly man with gray hair, painted on a large, colorful canvas with blue, orange, and beige splashes DON SHULA ARCY LIVE EVENT MURALS THE DAN PATRICK SHOW MIAMI FLORIDA SUPER BOWL WEEK

Creative Direction: Miami Sports Legacy

Because the broadcast originated in Miami, the creative direction centered on athletes and figures closely tied to the city’s sports history. Subjects included Michael Irvin (University of Miami), Dan Marino (Miami Dolphins), Dwyane Wade (Miami Heat), and Don Shula.

Each mural blended photorealistic portraiture with ARCY’s signature paint-splash style, designed to read clearly on camera while maintaining depth and energy in person.

Live On-Air Reveal: Michael Irvin

One of the murals, a portrait of Pro Football Hall of Famer Michael Irvin in his University of Miami uniform, was unveiled live during the broadcast while Irvin was a guest on the show.

The reveal took place on air, followed by an in-studio reaction and an in-person presentation of the artwork.

MICHAEL IRVIN ARCY LIVE EVENT MURAL DALLAS COWBOYS UNIVERSITY OF MIAMI THE DAN PATRICK SHOW MIAMI FLORIDA SUPER BOWL WEEK

Responding in Real Time

During Super Bowl Week, national news broke that Kobe Bryant had died in a helicopter crash. In response, the creative direction for the week shifted immediately.

ARCY created a tribute mural honoring Bryant, incorporating symbolic elements to reflect both legacy and loss. The piece was unveiled live on air, marking an unscripted and emotionally resonant moment during the week’s coverage. A butterfly was subtly included in the composition to represent Gianna Bryant.

Large graffiti-style mural of a smiling man with dark skin and a shaved head, with abstract splashes KOBE BRYANT THE LOST ANGELES LAKERS MIAMI FLORIDA THE DAN PATRICK SHOW SUPER BOWL WEEK

Why This Activation Worked

Art created under real broadcast deadlines

  • Seamless integration into live television programming

  • Flexibility to adapt creative direction in real time

  • On-camera readability paired with in-person impact

  • Trusted repeat collaboration within a major media environment

The image features a replica of the Vince Lombardi Trophy leaning against large gold and silver letters spelling 'LIVE' with the NFL logo on the trophy, and a blue banner at the bottom with the text 'SUPER BOWL'.

Broadcast Reach & Visibility

The murals were featured as part of daily live broadcasts throughout Super Bowl Week and appeared across multiple platforms, including television, digital clips, and social media distribution from The Dan Patrick Show.