Disney D23: Live Entryway Mural Installations

Anaheim Convention Center • Multi-Year Live Painting Activation

A large crowd of people waiting in line outdoors next to palm trees and blue banners, with a Disney 100 logo on a white backdrop, at the Disney Expo event. D23 ARCY ARCY LIVE EVENT MURALS

Event Overview

ARCY partnered with The Walt Disney Company to create a live mural installation at D23: The Ultimate Disney Fan Event, Disney’s flagship global fan expo held at the Anaheim Convention Center.

The project was executed as a real-time painting experience during the event, transforming a high-traffic public space into an evolving visual centerpiece that welcomed attendees as they arrived for the showcase.

Colorful mural of Disney characters Minnie Mouse, Daisy Duck, Mickey Mouse, Donald Duck, and Goofy, and Pluto with palm trees and string lights in the background. D23 ARCY LIVE EVENT MURALS

Location & Audience Exposure

The mural was installed in the main entry courtyard outside the Anaheim Convention Center, a primary circulation zone where all attendees passed through after security screening before entering the expo halls.

This location serves as the event’s central promenade and social hub, hosting daily activations, food trucks, photo opportunities, and large-scale fan gatherings. Over the course of the multi-day event, the artwork was viewed by tens of thousands of attendees, making it one of the most visible creative elements of the experience.

Black and white mural celebrating Disney's 100th anniversary features Mickey Mouse characters with fireworks and sparkles, with palm trees and string lights overhead. ARCY LIVE EVENT MURALS D23

Live Activation & Media Visibility

Painted live throughout the event, the mural functioned as both an art installation and a performance, drawing sustained attention from attendees, photographers, and media outlets.

The entry courtyard is a frequent backdrop for cosplay photography, fan content creation, and press coverage. During one year of the activation, national broadcast media, including Good Morning America, captured content onsite, further amplifying the reach of the installation beyond the physical event.

After dark, the courtyard and mural were elegantly lit, extending visibility and engagement into the evening hours.

Colorful graffiti mural featuring Boromir, Woody, Mickey Mouse, Elsa, and C-3PO characters, with splashes of paint in blue, yellow, and red, signed by @ARCYART. ARCY LIVE EVENT MURALS D23

Brand Impact

The live mural installation enhanced Disney’s arrival experience by introducing storytelling and spectacle before guests entered the expo, reinforcing the brand’s emphasis on creativity, immersion, and audience engagement.

By combining large-scale public art with live execution in a high-visibility environment, the project generated organic interaction, photo sharing, and sustained visual impact across the event — demonstrating how experiential art can function as a destination, not just a backdrop, within major brand activations.